Ethical consumers' brand avoidance

Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer

doi:10.1108/jpbm-09-2013-0391

Cited by 49 publications

(85 citation statements)

References 20 publications

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“…This interdisciplinary work would strengthen industrial ecology while reciprocally addressing gaps in GCC, GVC, and GPN work: only limited attention to environmental impacts (Bolwig, Ponte, du Toit, Riisgaard, & Halberg, ) and a focus on extractive sites and factories (Bloomfield, ). Given that consumers seek brands aligned with their personal values (Rindell, Strandvik, & Wilén, ), this work could be of interest outside the academy. Working alongside NGOs or building public‐facing web‐tools can amplify this message and nudge corporations or sectors toward sustainability.…”

Section: Why and How Should Academics Study Individual Corporations Amentioning

confidence: 99%

“…Given that consumers seek brands aligned with their personal values (Rindell, Strandvik, & Wilén, 2014), this work could be of interest outside the academy. Working alongside NGOs or building public-facing web-tools can amplify this message and nudge corporations or sectors toward sustainability.…”

Section: A Political-industrial Ecology Of Corporate Supply Chainsmentioning

confidence: 99%

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Why academics should study the supply chains of individual corporations

Goldstein

Newell

2019

J of Industrial Ecology

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Although fields such as industrial ecology have advanced our understanding of how cleaner technologies, recycling, and lifestyle changes can reduce the impacts of production and consumption on people and planet, environmental deterioration and social injustices stubbornly persist. New strategies are needed to achieve change in an era of increasing urgency. This paper proposes that academics study the supply chains of individual corporations and link them to environmental and social impacts in geographically specific areas. Nongovernmental organizations (NGOs) have used this approach successfully, issuing reports about corporate activity related to deforestation, sweatshops, and other issues of social concern. But academics, by and large, have studied generic products, industries, and sectors. To verify this, after reviewing approximately 11,000 studies on supply chains, we identified just 27 academic papers that focused on individual corporations. These were primarily by NGOs and social scientists, with no studies by industrial ecologists meeting our review criteria. To uncover corporate supply chains, researchers used two distinct methodological approaches: in situ (interviews, surveys, and surveillance) and ex situ (trade data, document analysis, and maps). In this paper, we explain why and how academics should study the supply chains of individual corporations. This is done by combining approaches from industrial ecology, with those from geography, sociology, and other social sciences to develop a political‐industrial ecology of supply chains. This both physically links actual product flows with their environmental impacts, and explores how they affect justice, equity, and welfare. The work we propose offers clear collaborative linkages with NGOs, industry, and the media.

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Section: Why and How Should Academics Study Individual Corporations Amentioning

confidence: 99%

Section: A Political-industrial Ecology Of Corporate Supply Chainsmentioning

confidence: 99%

Why academics should study the supply chains of individual corporations

Goldstein

Newell

2019

J of Industrial Ecology

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“…Anti-consumption has been studied from many di erent perspectives and can take a lot of various forms (Iyer & Muncy, 2009;Zavestoski, 2002), such as boyco s (Albrecht et al, 2013;Farah & Newman, 2010;Friedman, 1985;John & Klein, 2003;Klein et al, 2004;Mrad et al, 2013;Smith & Li, 2010;Yuksel & Mryteza, 2009), ethical consumption (Carrigan & A alla, 2001; Ho mann & Hu er, 2012), brand avoidance (Kim et al, 2013;Lee et al, 2009a;Lee et al, 2009b;Rindell et al, 2013;ompson et al, 2006), voluntary simpli cation (Cherrier, 2009), brand rejection (Nenycziel & Romaniuk, 2011;Sandikci & Ekici, 2009;Truong et al, 2011), consumer resistance (Lee et al, 2011), anti-branding (Krishnamurthy & Kucuk, 2009), sharing (Ozanne & Ballantine, 2010), anti-consumption motivated by undesired-self and image congruency (Banister & Hogg, 2004;Englis & Solomon 1995;1997;Hogg et al, 2009;Sirgy, 1982). Some of these forms are more active, aggressive, and publicly noticeable while others are more passive and less noticeable.…”

Section: E Concept Of Brand Avoidancementioning

confidence: 99%

“…e active rejection of brands includes the behaviours of abandonment (giving up a brand which was previously consumed), avoidance (staying away or moving away from a brand) and aversion (turning away from a brand) (Hogg, 1998;Hogg et al, 2009). However, it is important to mention that Lee's brand avoidance de nition does not include the cases in between of deliberate/conscious and forced choices, which in real life might be quite common (Rindell et al, 2013). Another opinion exists that brand avoidance should not be de ned only as incidents of rejection as customers may holistically form their negative a itudes towards a brand evaluating the company's unethical actions over time; therefore, consumers' brand avoidance behaviour can be caused by some past events, and image heritage concept can become useful while analysing reasons why people avoid certain brands nowadays (Rindell et al, 2013).…”

Section: E Concept Of Brand Avoidancementioning

confidence: 99%

“…Another opinion exists that brand avoidance should not be de ned only as incidents of rejection as customers may holistically form their negative a itudes towards a brand evaluating the company's unethical actions over time; therefore, consumers' brand avoidance behaviour can be caused by some past events, and image heritage concept can become useful while analysing reasons why people avoid certain brands nowadays (Rindell et al, 2013). erefore, brand avoidance represents consumer behaviour (either based on some incidents or formed over time) of deliberately rejecting a brand even though the consumer has all the necessary access to it, can a ord to purchase it and is able to buy it (Hogg, 1998;Lee et al, 2009b;Rindell et al, 2013). Lee et al (2009a) suggest that brand avoidance behaviour appears when consumers perceive some brand promises to be incompatible with their needs or wants.…”

Section: E Concept Of Brand Avoidancementioning

confidence: 99%

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Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

Kavaliauskė

Simonavičiūtė

2015

OMEE

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The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, including different brand-related stimuli (unmet expectations, symbolic incongruence, unacceptable trade-off, ideological incompatibility) and the negative emotions (dislike, anger, worry, embarrassment) consumers feel towards brands. What is more, this research is the first to analyse brand avoidance in the context of emerging markets, as previous studies were carried out in Western countries. However, it was found that different brand-related stimuli have positive relations mainly with dislike emotion, which was the only one influencing brand avoidance.

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The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy

Baghi

Antonetti

2021

Corp Soc Responsibility Env

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Past research shows how information about corporate irresponsibility that contradicts an organization's social responsibility commitments causes hypocrisy perceptions. Extant research on stakeholder engagement however, has not explained how inconsistent corporate social responsibility (CSR) information affects the perceptions of consumers strongly connected with a brand. This study investigates how, rather than protecting the firm against hypocrisy perceptions, self-brand connectedness magnifies the negative effect of inconsistent CSR information. We tested the research hypotheses across two experimental studies, using both fictitious and real brands in two different industries. We estimated a multi-group structural equation model model to show how self-brand connectedness increases people's willingness to distance themselves from the hypocritical brand. Results show that consumers that feel close to the hypocritical brand have a stronger desire to disengage their identity from the brand and protect their self-esteem. The desire to avoid the brand in turn drives more negative consumer reactions in terms of brand attitudes, brand loyalty and negative word of mouth. Our findings contribute to the literature by demonstrating that a close relationship between the consumer and the brand may aggravate behavioral reactions to hypocrisy perceptions. This is the first study to consider how hypocrisy perceptions influence attitude and behaviors of consumers that are closely connected to the company. Our results extend research on hypocrisy perceptions and brand avoidance by showing that closely connected consumers are especially likely to reject brands that send inconsistent messages about their involvement in CSR. K E Y W O R D Sbrand attitudes, brand avoidance, corporate social responsibility, environmental policy, hypocrisy perceptions, negative word of mouth, purchase intention, self-brand connectedness | INTRODUCTIONBefore news of the diesel emission scandal undermined its reputation, Volkswagen (VW) was often praised for its corporate social responsibility (CSR;Peloza et al., 2012). The German company is far from being an outlier. From Toshiba in Japan (Farrell, 2015) to Wells Fargo in the US (Egan, 2017), many highly reputable organizations have suffered from negative events that show a lack of due concern for the environment or society (Luque & Herrero-García, 2019), and that can be interpreted as a sign of corporate social irresponsibility (CSI). Given that firms known for their CSR initiatives often seem to be affected by negative information that is inconsistent with these commitments

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Ethical consumers' brand avoidance

Cited by 49 publications

References 20 publications

Why academics should study the supply chains of individual corporations

Why academics should study the supply chains of individual corporations

Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy

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