“…Such challenges, as the extant literature reveals, have been explored by the wider disciplines of psychology (Banyard & Flanagan, 2006;Sieber & Stanley, 1988), education (Seidman, 2006;Tillman, 2002), sociology (Birenbaum-Carmeli, Carmeli, & Gornostayev, 2008;Brackenridge, 1999;Miller et al, 1998), public health (Alty & Rodham, 1998;Dickson-Swift, James, Kippen, et al, 2007Dickson-Swift, James, & Liamputtong, 2009), and social research (Lee & Renzetti, 1990;LeeTreweek & Linkogle, 2000). By joining this conversation, we seek to highlight its relevance to contemporary marketing research, and offer insights into the ways researchers construct knowledge about vulnerable consumers.…”