Estudo De Caso De Mineração De Dados Para Análise De Bancos De Dados Empresariais

Faria, Vinicius Tasca; Andrade, Alexandre Acácio de; Facó, Júlio Francisco Blumetti

doi:10.22533/at.ed.98718091217

A Engenharia De Produção Na Contemporaneidade 2 2018

DOI: 10.22533/at.ed.98718091217

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Estudo De Caso De Mineração De Dados Para Análise De Bancos De Dados Empresariais

Vinicius Tasca Faria¹,

Alexandre Acácio de Andrade²,

Júlio Francisco Blumetti Facó³

Abstract: Engenharia de produção. 2. Gestão de qualidade. I. Título. CDD 658.5 Elaborado por Maurício Amormino Júnior -CRB6/2422 O conteúdo dos artigos e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores.2018 Permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores, mas sem a possibilidade de alterá-la de nenhuma forma ou utilizá-la para fins comerciais.

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2021

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Use of Association Rules to Perform the Mining of a Marketing Database Comercial

Lima¹,

Fonseca²,

Gomes³

et al. 2021

Int J Innov Educ Res

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Currently, companies seek to find methods to analyze their customer behaviors and profiles. From this, a case study was carried out in a drugstore, in which the data mining technique and the Apriori algorithm were applied, for a better understanding. of your sales. First, a bibliographic survey on data mining and its tasks was carried out. Soon the sales made and their respective products were examined. Finally, marketing standards were presented according to the data analyzed, in order to assist the organizational management and marketing of the examined company.

show abstract

Use of Association Rules to Perform the Mining of a Marketing Database Comercial

Lima¹,

Fonseca²,

Gomes³

et al. 2021

Int J Innov Educ Res

View full text Add to dashboard Cite

show abstract

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Estudo De Caso De Mineração De Dados Para Análise De Bancos De Dados Empresariais

Cited by 1 publication

References 25 publications

Use of Association Rules to Perform the Mining of a Marketing Database Comercial

Use of Association Rules to Perform the Mining of a Marketing Database Comercial

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