Estudio de las actitudes, conocimientos y comportamientos de los consumidores. Parámetros sensoriales y no sensoriales que intervienen en la elección de alimentos bajos en calorías y enriquecidos con ingredientes funcionales

Alava, Carrillo; Elizabeth, María

doi:10.4995/thesis/10251/19007

Cited by 1 publication

(1 citation statement)

References 72 publications

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“…Owing to the financial and employment crises affecting Spain over the past 10 years, family and personal expenditure allocated to food and drink has decreased considerably. In this respect, results show that shoppers with a monthly income of e3,000 to 5,000 spend more on alcoholic drinks (Carrillo, 2013) There is no doubt that the Spanish society has changed in recent decades and that gender, level of education and family income factors have a significant effect on the purchase of alcoholic beverages As can be seen in Table II, in sixth place, we can partially confirm H6 (Gill et al, 2007), according to which the buying environment has a significant effect on how much the Spanish shopper spends on alcoholic drinks per week. Specifically, the "social environment" (F3) and the "virtual environment" (F2).…”

Section: Ijwbr 313mentioning

confidence: 96%

Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

Hernández

Vilà

Boluda

et al. 2019

IJWBR

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Purpose The purpose of this study is twofold: to analyse the influence of both individual and environmental factors in order to explain alcoholic spending and to identify different groups of alcoholic beverage shoppers. Design/methodology/approach For the research, an online questionnaire was distributed among 1,023 Spanish participants of age more than 18 years. Multivariance techniques were used for analysis, and the results show significant influence of specific motivational domains, brand awareness, perceived culture, socio-demographic variables and purchasing environment. With these results, a cluster analysis was carried out identifying seven groups of alcoholic beverage shoppers. Findings This research confirmed the influence of both individual and environmental factors, and the authors have identified seven different groups of alcoholic beverage shoppers: prosperous, social, non-conformist, postmodern, communities, controllers and planners. This led to the consideration of various management implications, which would boost the success of the beverage industry. Originality/value The originality of this research focuses on identifying different cluster of shoppers who purchase alcoholic beverages and on revealing the characteristics of each identified cluster. Based on the exact profile proposed, the alcoholic beverage industry should design more appropriate marketing strategies to achieve competitive advantage and to reinforce purchasing because in today’s markets, there are fewer and fewer situations where a mass marketing approach is feasible.

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Section: Ijwbr 313mentioning

confidence: 96%