Estimation of Willingness to Pay for “Tokuho Labels”

Yamashige, Shinji; Tanaka, Yasunari; Abe, Michikazu

doi:10.4091/iken.25.305

Cited by 5 publications

(2 citation statements)

References 8 publications

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“…Furthermore, following Yamashige et al ( 2015), we estimated the mean parameter vectors a and b k from the coefficients derived using the random parameter logit model and calculated MWTP (MWTP k ) for each element k [33].…”

Section: Random Parameter Logit Model and Marginal Willingness To Pay...mentioning

confidence: 99%

How Do Eco-Labels for Everyday Products Made of Recycled Plastic Affect Consumer Behavior?

Tanaka,

Dente,

Hashimoto

2024

Sustainability

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Eco-labels promote environmentally conscious behavior through logos and accompanying information. However, research on the optimal combinations of this information is limited. This study examines the impact of the Japanese Eco Mark logo and recycled plastic input information on consumers’ willingness to pay (WTP) for mugs and pens. The survey results show that both elements positively influence WTP, though logos have a greater impact than recycled plastic information. The analysis of personal attributes revealed that females have a higher WTP than males, with no significant differences across age groups. Consistent with behavioral theories, WTP for mugs increased with environmental awareness towards the 3Rs (Reduce, Reuse, Recycle), while trends for pens were less distinct. This indicates that the effectiveness of eco-labels and recycling information varies by product, highlighting the need for further research to explore these differences.

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Section: Random Parameter Logit Model and Marginal Willingness To Pay...mentioning

confidence: 99%

How Do Eco-Labels for Everyday Products Made of Recycled Plastic Affect Consumer Behavior?

Tanaka,

Dente,

Hashimoto

2024

Sustainability

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“…Their purpose was to understand the needs of consumers for food labeling and help them review the food labeling system. Yamashige et al (2015) researched how "health" can be improved by examining ideal methods of "food labeling," considering willingness to pay [11].…”

Section: Previous Studiesmentioning

confidence: 99%

Consumer Perception Survey for Labeling of Functional Tomato Juice: Use of Choice Architect to Recognize Functional Information in Japan

FUJIMORI,

KITABATAKE,

SUZUKI

2023

IJAE

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This study investigates the impact of information on consumers' perceptions of functional foods, such as lycopene and Gamma Amino Butyric Acid, and their health awareness when purchasing them. The results show that most participants have limited knowledge of functional foods, and a high percentage of males expect "enhancing efficacy" and females expect "reducing bad effects on the body." The study suggests designing an environment where information is provided not only to consumers with limited knowledge but also on demand. This could involve creating a functional food sales special floor as a choice architect for beginnerlevel knowledge acquirers, making it easier to access and understand functional foods.

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Consumer Evaluation of Foods with Function Claims in Agricultural Products

Ito

Mizuki

2019

Agricultural Information Research

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The food-labeling system known as Foods with Function Claims (FFC) was implemented in 2015 in Japan. Because consumer demand for agricultural products containing functional ingredients is increasing, the need to promote the use of the FFC system by producers of agricultural products is also growing. The aim of this research was to clarify consumer preferences for agricultural products using the FFC. We conducted a questionnaire survey of first-year students at Tohoku University and focused on selective behavior data on how consumers selected Wenzhou oranges using choice experiments. We then used a conditional logit model to clarify consumer preferences by using the FFC. Consumers' evaluations were lower when unfamiliar functional ingredients about the oranges were presented. Therefore, even in the development of functional indicators for agricultural products, it is important to consider not only the function to be displayed, but also whether the functional ingredients are generally recognizable to consumers. In addition, participants who had a greater knowledge of the contents of the FFC had a more negatively evaluated displays functional ingredients and functionality. In the future, to ensure that customers trust the FFC, the safety of the current system must be enhanced, for example by improving the scientific basis for FFC labeling.

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Estimation of Willingness to Pay for “Tokuho Labels”

Cited by 5 publications

References 8 publications

How Do Eco-Labels for Everyday Products Made of Recycled Plastic Affect Consumer Behavior?

How Do Eco-Labels for Everyday Products Made of Recycled Plastic Affect Consumer Behavior?

Consumer Perception Survey for Labeling of Functional Tomato Juice: Use of Choice Architect to Recognize Functional Information in Japan

Consumer Evaluation of Foods with Function Claims in Agricultural Products

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