It has been proposed that entangled two-photon absorption (E2PA) can be observed with up to 10 orders of magnitude lower photon flux than its classical counterpart.However, there is a significant controversy regarding the magnitude of this quantum enhancement in excitation efficiency. We investigated the fluorescence signals from Rhodamine 6G and LDS798 excited with a CW laser or an entangled photon pair source at ≈1060 nm. We observed a signal that originates from hot-band absorption (HBA), which is one-photon absorption from thermally-populated vibrational levels of the ground electronic state. This mechanism, which has not been previously discussed in the context of E2PA, produces a signal with a linear power dependence, as would be expected for entangled two-photon excited fluorescence (E2PEF). For the typical conditions under which E2PEF measurements are performed, contributions from the HBA process could lead to a several orders-of-magnitude overestimate of the quantum advantage for excitation efficiency.