“…Studies have demonstrated that if a woman quits smoking early in pregnancy the risk of an adverse fetal outcome decreases toward that of a non-smoker (Dolan- Mullen, Ramirez, & Groff, 1994;Li, Windsor, Perkins, Goldenberg, & Lowe, 1993;Sexton & Hebel, 1984). Studies have also established the cost-effectiveness of programs for smoking cessation in pregnancy (Ershoff, Quinn, Dolan-Mullen, & Lairson, 1990;Melvin, 1997;Shipp, Croughan-Minihane, Petitti, & Washington, 1992) and have determined that for every dollar spent on smoking cessation, $6 can be saved in longterm costs (Marks, Koplan, Hogue, & Dalmat, 1990). Despite this, few comprehensive programs are available to the commercially insured population to help with smoking cessation in pregnancy (Barker, Robinson, & Rosenthal, 2000), and while obstetric providers have been sensitized to the need to identify smokers, they are not systematically counseling pregnant smokers (Helwig, Swain, & Gottlieb, 1998;Mullen, Pollak, Titus, Sockrider, & Moy, 1998).…”