Estimation of carrying capacity and price discrimination using carrying capacity analysis and willingness to pay for sustainable tourism (case of Bukit Kehi, East Java, Indonesia)

Abstract

Bukit Kehi is one of the natural tourism in East Java. One of the factors that can influence tourists' decisions to travel is the natural scenery and comfort of tourist attractions which can be obtained by maintaining the condition of the tourist environment. Given that the number of visits during the peak season is more than the low season, it can affect the condition of the natural tourism environment which is prone to damage and can reduce the comfort of tourists, therefore the purpose of this study is to estimate the carrying capacity and price discrimination on natural tourism. This research was conducted by carrying capacity analysis and Willingness to Pay (WTP). The data used are primary data derived from interviews with tourists, tourism managers and secondary data from related documents or literature. The results showed that Bukit Kehi has a carrying capacity for recreational activities of 371 people / day or 11,130 people / month or 134,515 people / year. The ticket price that should be applied during peak season is IDR 8,000. Based on these findings, Bukit Kehi tourist attraction is still under carrying capacity and can increase the number of tourist visits to the maximum limit of the carrying capacity of the tourism destination.