Estimation of an attribute value peer-to-peer accommodation platform using a choice experiment: focus on Airbnb
Jiwoo Jung,
Won Seok Lee,
Joonho Moon
Abstract:Purpose
The purpose of this study is to identify individuals’ preferences for the information attributes of Airbnb, a representative peer-to-peer (P2P) accommodation platform. In the sharing economy, platforms are considered to be the principal intermediaries in supply and demand, and these platforms have distinctly different attributes from traditional accommodation reservation systems.
Design/methodology/approach
The present study used a choice experiment, which is a method for systematically identifying a… Show more
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