Estimation and maximization of user influence in social networks

Yerasani, Sinjana; Appam, Deepthi; Sarma, Monalisa; Tiwari, Manoj Kumar

doi:10.1016/j.ijinfomgt.2018.12.016

Cited by 27 publications

(13 citation statements)

References 36 publications

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“…Some researchers are studying the role of trust on influence in marketing (Liu et al, 2015) and on decision-making (Capuano, 2019). Others are exploring the ways to maximise SMI influence (Taninmis et al, 2019, Yerasani et al, 2019Hosseinpour et al, 2019). Efforts have been made by some researchers to study the personality traits of these SMI (Oyibo andVassileva, 2019, Freberg et al, 2011;Erz et al, 2018) .…”

Section: Introductionmentioning

confidence: 99%

Analysing the Effect of Self-Efficacy and Influencers on Design Team Performance

Singh

Cascini

McComb

2020

Proc. Des. Soc.: Des. Conf.

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Social media influencers (SMI) are gaining interest and many are studying their influence on the online audience, little is known about the role played by them in offline teams. One such attempt to study the effect of influencers in co-design team is presented in this paper, where individuals who are confident in their abilities drive the team process. Thus, self-efficacy is considered for determining influencer behaviour. Results expose the relationship between self-efficacy and influencer status on the design process, besides briefly highlighting the effects on above-average teams.

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Section: Introductionmentioning

confidence: 99%

Analysing the Effect of Self-Efficacy and Influencers on Design Team Performance

Singh

Cascini

McComb

2020

Proc. Des. Soc.: Des. Conf.

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“…Consumer reviews are a large part of social media, and they throw up questions about content accuracy, credibility, usefulness, and validity ( Ismagilova et al., 2017 ; Kapoor et al., 2018 ; Singh et al., 2017 ). Consumer preferences and purchasing habits can be affected by online feedback, which can affect a company's results ( Ismagilova et al., 2020 ; Kawaf and Istanbulluoglu, 2019 ; Shareef et al., 2018 ; Yerasani et al., 2019 ).…”

Section: Literature Reviewmentioning

confidence: 99%

How digital marketing evolved over time: A bibliometric analysis on scopus database

Faruk¹,

Rahman

Hasan

2021

Heliyon

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Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing. Therefore, the purpose of this study is to review articles on digital marketing to identify top themes, determine the current status of research in digital marketing and indicate how influential works have shaped it. This research has reviewed 925 papers published between 2000 and 2019 in Scopus by applying bibliometrics analysis. These results show that on average 2.18 authors have contributed to every single paper on digital marketing and the collaboration index is 2.71. The top contributing countries in the digital marketing field are USA, India and UK. The study also identifies three dominant clusters in digital marketing research, e.g., 1) strategic planning with digital marketing 2) mobile marketing with apps development and 3) dealing with demographic profiles of customers.

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“…The pervasiveness of the internet and social media enables people to interact with SNS for the purposes of connecting with others, exchanging information and expressing their opinions and feelings (Lin et al, 2018;Liu et al, 2011;Yerasani et al, Tiwari, 2019). People join SNS to develop social connections, to obtain information and to enjoy their time (Chang & Hsu, 2016;C.…”

Section: Social Network Gratifications and Subjective Wellbeingmentioning

confidence: 99%

“…Personality traits (i.e. the big five: extroversion, openness, neuroticism, conscientiousness and agreeableness) have a profound influence on human behaviour (Pak & Mahmood, 2015;Yerasani et al, 2019). The impact of these traits in SNS information seeking behaviour is quite reasonable (Hawi & Samaha, 2019;Huang, 2019;Kayiş et al, 2016).…”

Section: The Role Of Personality In the Relationship Between Sns And Wellbeingmentioning

confidence: 99%

Can Social Networks Improve User Subjective Wellbeing?

Uddin

Mahmood

Ostrovskiy

et al. 2021

Journal of Global Information Management

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Based on the tenets of the uses and gratifications theory (UGT) of media, this study investigates the impact of information gratifications on the subjective wellbeing of social network users in a central Asian country. Data from 244 adolescents were collected using a convenience sampling method. The study reveals the effect of information gratifications on subjective wellbeing, though this influence appears to be moderated by user habits in terms of passion and obsession toward social network use. Furthermore, personality traits have a significant moderating influence on the relationship between information gratifications and subjective wellbeing. Using the empirical findings, this study offers recommendations to mitigate the negative effects of social networks on users' subjective wellbeing.

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Estimation and maximization of user influence in social networks

Cited by 27 publications

References 36 publications

Analysing the Effect of Self-Efficacy and Influencers on Design Team Performance

Analysing the Effect of Self-Efficacy and Influencers on Design Team Performance

How digital marketing evolved over time: A bibliometric analysis on scopus database

Can Social Networks Improve User Subjective Wellbeing?

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