“…Environmental valuation consists of attributing monetary values to environmental goods (Brandli et al, 2014;Neckel et al, 2020;Moon et al, 2021). For environmental valuation, the Contingent Valuation Method (CVM) was applied in this study, allowing the sampled population to assign monetary values to a given environmental good, in this case, it is the valuation of air quality, through the survey respondents' WTP (Brandli et al, 2014;Xie and Zhao, 2018;Neckel et al, 2020;Wang et al, 2020;Moon et al, 2021). This environmental valuation study was conducted according to Brandli et al (2014) and Neckel et al (2020) for the development of open and closed questions, containing the following variables: age, gender, income, education, presence of children in the family, concern with air quality, knowledge of air quality, and the WTP for quality, clean air.…”