Estimating the Effect of Incentives on Mail Survey Response Rates: A Meta-Analysis

Church, Allan H.

doi:10.1086/269355

Cited by 568 publications

(387 citation statements)

References 35 publications

Supporting

Mentioning

351

Contrasting

Unclassified

Order By: Relevance

“…According to criteria put forward by Dillman (2000:153), the mousepad as an advance gift was an appropriate token of appreciation to evoke reciprocal behavior: It was inexpensive; thus participants could hardly perceive it as a payment, and it was not marketable because of the imprinted panel logo. This outcome is in line with established response-enhancing effects of prepaid nonmonetary incentives in offline surveys (Yu and Cooper 1983;Church 1993;Edwards et al 2002). Over successive waves of the longitudinal study, as expected, the response-enhancing effect of the advance gift faded.…”

Section: Discussionsupporting

confidence: 84%

See 1 more Smart Citation

The Long-Term Effect of Material Incentives on Participation in Online Panels

Göritz

2008

Field Methods

View full text Add to dashboard Cite

A five-wave experiment examined the influence of incentives on response in online panels. One group of panelists was sent an advance gift after registering with the panel; the other group did not receive a gift. For participating in the studies, half of the panelists were repeatedly offered redeemable loyalty points. The others were offered inclusion in cash lotteries. At the outset, the advance gift significantly increased participation, but this effect dwindled linearly throughout the waves of the study. Initially, there was no difference in response between people with loyalty points and those offered to be included in the cash lottery. Over time, however, loyalty points relative to the cash lotteries became more attractive. In wave 1, the advance gift was especially useful when combined with the lottery. This effect faded in the course of the longitudinal study. Low-income panelists were more susceptible to the advance gift.

show abstract

Section: Discussionsupporting

confidence: 84%

“…(Thibaut and Kelley 1959;Blau 1964). Church (1993) found a nonmonetary prepaid incentive to be significantly more effective than no incentive. The average increase in nonmonetary prepaid incentive versus control response rates was 7.9%.…”

mentioning

confidence: 99%

The Long-Term Effect of Material Incentives on Participation in Online Panels

Göritz

2008

Field Methods

View full text Add to dashboard Cite

show abstract

“…Larger incentives also increase response rates when they are prepaid (Church, 1993). Shank, Darr, and Werner (1990) concluded in a foodservice setting that respondents perceived non-cash incentives to be 2 to 3 times the actual cost.…”

Section: Incentives Used In Survey Researchmentioning

confidence: 99%

How to Increase Response Rates When Surveying Hospitality Managers for Curriculum-Related Research: Lessons from Past Studies and Interviews with Lodging Professionals

Ravichandran

Arendt

2008

Journal of Teaching in Travel & Tourism

View full text Add to dashboard Cite

Continuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented. How to increase response rates when surveying hospitality managers for curriculum-related research: Lessons from past studies and interviews with lodging professionals Ravichandran, S., and Arendt, S. ABSTRACTContinuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented.

show abstract

“…Those that have been shown to make a significant difference in response rates include the use of incentives (Bosnjak & Tuten, 2003;Church, 1993;Dillman, 2007;Heerwegh, 2006), increasing the number of contacts with participants (Klofstad, Boulianne, & Basson, 2008;Dillman, 2007); personalization of invitations (Dillman, 2007;Heerwegh & Loosveldt, 2007;Heerwegh, Vanhove, Matthijs & Loosveldt, 2005;Joinson, Woodley, & Reips, 2007), and well-crafted invitation messages, which includes the trustworthiness of the sender (Porter & Whitcomb, 2005;Trouteaud, 2004;Tuten, 1997). However, none of these interventions, by itself, trumps the others with regard to effectiveness, and conflicting reports of effectiveness exist.…”

Section: Introductionmentioning

confidence: 99%

Effects of Personalization and Invitation Email Length on Web-Based Survey Response Rates

Trespalacios

Perkins

2016

TechTrends

View full text Add to dashboard Cite

This is an author-produced, peer-reviewed version of this article. AbstractIndividual strategies to increase response rate and survey completion have been extensively researched. Recently, efforts have been made to investigate a combination of interventions to yield better response rates for web-based surveys. This study examined the effects of four different survey invitation conditions on response rate. From a large metropolitan university in the West, a group of 1,598 selected students were randomly assigned to four groups, each of which received a different version of the invitation email to participate in a survey of campus technology needs. Findings show that neither the degree of personalization nor the length of the invitation email impacted survey response or completion. Additionally, the outcomes demonstrated the impact of research-based "best practices" and their impact on overall response rate.

show abstract

Estimating the Effect of Incentives on Mail Survey Response Rates: A Meta-Analysis

Cited by 568 publications

References 35 publications

The Long-Term Effect of Material Incentives on Participation in Online Panels

The Long-Term Effect of Material Incentives on Participation in Online Panels

How to Increase Response Rates When Surveying Hospitality Managers for Curriculum-Related Research: Lessons from Past Studies and Interviews with Lodging Professionals

Effects of Personalization and Invitation Email Length on Web-Based Survey Response Rates

Contact Info

Product

Resources

About