2023
DOI: 10.1073/pnas.2219599120
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Estimating perceptions of the relative COVID risk of different social-distancing behaviors from respondents’ pairwise assessments

Abstract: How do people compare the effectiveness of different social-distancing behaviors in avoiding the spread of viral infection? During the COVID pandemic, we showed 676 online respondents in the United States, United Kingdom, and Israel 30 pairs of brief videos of acquaintances meeting. We asked respondents to indicate which video from each pair depicted greater risk of COVID infection. Their choices imply that on average, respondents considered talking 14 min longer to be as risky as standing 1 foot closer, being… Show more

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Cited by 4 publications
(4 citation statements)
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“…When there were few known resources to control the virus, masks were identified as one of the main forms of prevention, even in the absence of visible symptoms. Previous research has demonstrated a positive association between mask usage and increased RP, indicating that individuals recognize its importance in reducing contagion and protecting both themselves and others [ 69 , 70 ]. Additionally, it is also well-known that not only mask usage, but also general preventive behaviors are positively associated with RP.…”
Section: Discussionmentioning
confidence: 99%
“…When there were few known resources to control the virus, masks were identified as one of the main forms of prevention, even in the absence of visible symptoms. Previous research has demonstrated a positive association between mask usage and increased RP, indicating that individuals recognize its importance in reducing contagion and protecting both themselves and others [ 69 , 70 ]. Additionally, it is also well-known that not only mask usage, but also general preventive behaviors are positively associated with RP.…”
Section: Discussionmentioning
confidence: 99%
“…This can be done by presenting a series of numbers of risks at different distances and/or with pictorial presentations of a person on a distance scale at different distances from a virus source and the risk at the distance shown in each new pictorial presentation. A pictorial representation was used successfully in a study of perceived exposure as a function of distance 7 . The effects of mask on risk reduction can be communicated using the ordinary mask specifications.…”
Section: Discussionmentioning
confidence: 99%
“…Because people’s behavior is governed by their perceptions, such studies are important for understanding behavior in a pandemic. The present authors are aware of only three studies focused on the problem of distance, exposure and perceived risk; two studies by Svenson et al 5 , 6 , and one study by Heffertz and Rabin 7 . These studies showed that when a person approaches an infected person, the increase in exposure is underestimated because the participants used an incorrect exposure-distance function.…”
Section: Introductionmentioning
confidence: 96%
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