1999
DOI: 10.1017/s0081305200028739
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Estimating Market Power and Pricing Conduct in a Product-Differentiated Oligopoly: The Case of the Domestic Spaghetti Sauce Industry

Abstract: This paper develops a simultaneous-equations panel data econometric model to obtain point estimates of market power and pricing conduct in a representative product-differentiated, oligopolistic food market. The importance of this class of markets is recognized given its prevalence in the food and fiber system, especially for final consumer food products. The $1.3 billion domestic spaghetti sauce industry is featured. Although the results indicate firms exert limited market power, a portion of this power is der… Show more

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Cited by 22 publications
(5 citation statements)
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“…First, all firms within the single geographic market seek to differentiate the new (organic) product from the conventional product. The firms make this effort because product-differentiated oligopolies can benefit greatly by creating market power (Mazzeo, 2002;Vickner and Davies, 1999) and quality is a good basis for achieving differentiation (Giraud-Heraud et al, 1999). In other words, the firms strive to convince consumers that the new organic product is a higher-quality item so as to justify the organic price premium over the conventional product.…”
Section: B Oligopoly Stagementioning
confidence: 99%
See 1 more Smart Citation
“…First, all firms within the single geographic market seek to differentiate the new (organic) product from the conventional product. The firms make this effort because product-differentiated oligopolies can benefit greatly by creating market power (Mazzeo, 2002;Vickner and Davies, 1999) and quality is a good basis for achieving differentiation (Giraud-Heraud et al, 1999). In other words, the firms strive to convince consumers that the new organic product is a higher-quality item so as to justify the organic price premium over the conventional product.…”
Section: B Oligopoly Stagementioning
confidence: 99%
“…Previous empirical results show that this market structure influences the competitive behavior of firms. For example, Vickner and Davies (1999) found a higher degree of price collusion among brands within a market segment than between segments for conventional spaghetti. This implies that the differentiation efforts of organic firms are more often aimed at separating themselves from the conventional market rather than from each other.…”
mentioning
confidence: 99%
“…No support is found for Bertrand or Stackelberg type of competition. Vickner & Davies (1999) makes an empirical investigation about the market power and the pricing conduct in a representative product differentiated oligopoly: the spaghetti sauce market. It makes use of panel data to understand the price conduct and market power of firms.…”
Section: Literaturementioning
confidence: 99%
“…Several researchers have attempted to quantify the nature of strategic response in a product-differentiated oligopoly utilizing food and beverage industries as the focus of their studies (Baker & Bresnahan, 1985;Cotterill, 1994;Haller & Cotterill, 1995;Liang, 1989;Vickner & Davies, 1999). Employing the New Empirical Industrial Organization paradigm, price was treated as an endogenous variable, often using Bertrand price reaction functions to model strategic response.…”
Section: Literature Reviewmentioning
confidence: 99%