Establishment of the Evaluation System of Economic Benefit of the Sports Event on Campus

Abstract

Through the methods of questionnaire survey, the literature and experts interviewing, paper analyses the current situation of sports events on the campus in our country. Because of the inadequate understanding of the economic benefits of basketball games on the campus for the sponsors and the organizers of the sports event, the evaluation system of economic benefit of the sports event is established based on the basic principle of economics in the paper.