Rapid non-genomic effects of 17-estradiol, the principal circulating estrogen, have been observed in a wide variety of cell types. Here we investigate rapid signaling effects of 17-estradiol in rat hepatocytes. We show that, above a threshold concentration of 1 nM, 17-estradiol, but not 17␣-estradiol, stimulates particulate guanylyl cyclase to elevate cGMP, which through activation and plasma membrane recruitment of protein kinase G isoform I␣, stimulates plasma membrane Ca 2؉ -ATPase-mediated Ca 2؉ efflux from rat hepatocytes. These effects are extremely rapid in onset and are mimicked by a membrane-impermeant 17-estradiol-BSA conjugate, suggesting that 17-estradiol acts at the extracellular face of the plasma membrane. We also show that 17-estradiol binds specifically to the intact hepatocyte plasma membrane through an interaction that is competed by an excess of atrial natriuretic peptide but also shows many similarities to the pharmacological characteristics of the putative ␥-adrenergic receptor. We, therefore, propose that the observed rapid signaling effects of 17-estradiol are mediated either through the guanylyl cyclase A receptor for atrial natriuretic peptide or through the ␥-adrenergic receptor, which is either itself a transmembrane guanylyl cyclase or activates a transmembrane guanylyl cyclase through cross-talk signaling.