Establishing Continuous Innovation Processes in SMEs: Methodology

Stejskalová, Irena

doi:10.15414/isd2018.aeu.14

Cited by 1 publication

(2 citation statements)

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“…At the same time, it could clarify the question whether CO 2 neutrality in the hotel industry should more sensibly be offered as an optional feature -or can best be represented by general pricing. In this context, the present work also provides the incentive to develop a methodology for implementing sustainable choices in the management of small and medium-sized hotels (Stejskalová et al, 2018). This is even more significant as accommodation businesses operate in a turbulent market environment.…”

Section: Discussionmentioning

confidence: 91%

“…This can be attributed to the personal characteristics of SME owners. They have a fundamentally different willingness to change than is found in corporations (Stejskalová, Štrach, & Rolinek, 2018). Since private hotels can optimally exploit individual circumstances, there is the potential to develop sustainable thinking into a competitive advantage over hotel chains -which, for their part, want to deal with the topic as efficiently as possible from a business point of view.…”

Section: Smes In Dealing With Sustainability Goalsmentioning

confidence: 99%

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CO2 Neutrality of Small and Medium-Sized Hotels – Publicity Stunt or Sustainable Competitive Advantage?

Enz¹,

Škodová-Parmová²,

Wolf³

2021

6th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

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The topic of climate protection is steadily gaining importance in public discussion. This paper shows that CO2 emissions are also gaining significant influence on booking behaviour in tourism. At the same time, it can be demonstrated in the context of a large-scale survey that with a growing desire for CO2 neutrality, higher accommodation rates are also accepted. Large hotel chains already regularly have integrated sustainable thinking into their daily routine. SMEs currently have some catching up to do. While hotel groups are accused of greenwashing, SMEs can generate a competitive advantage through individual, traceable measures.

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Section: Discussionmentioning

confidence: 91%

Section: Smes In Dealing With Sustainability Goalsmentioning

confidence: 99%