Establishing a Measure of Touristic Attractiveness

Abstract

A set of seventeen criteria are selected, with attention to their "independence," which are the principle measures for the determination of "touristic attractiveness." Then, through a process designed to elicit consistent judgments from an interviewee, the contributions of twenty-six tourism "experts" were combined to form a set of numerical weights which establish the relative importance of the seventeen criteria. The process of establishing a "score," as an indicator of the relative attractiveness of a touristic location, is outlined in the discussion of two illustrative applications.

Mountain Tourism in Greece. Possibilities and Prospects of Tourist Season Extension throughout the Year

“…The natural environment, the climate, the infrastructure and the tourist facilities constitute basic components of an area's attractiveness (Gearing, Swart and Var, 1974). According to Sirakaya, McLellan & Uysal, (1996:60-61), the factors that affect the decision on choosing a destination are natural (e.g.…”

The Attractiveness of Portugal as a Tourist Destination: The Perspective of Czech Tour Operators

“…Among the first researchers contributing to the theoretical studies on topic of the destination attractiveness were Gearing, Swart and Var (1974). In their work, they identify several fundamental elements of the destination attractiveness and deal with means of establishing a measure of touristic attractiveness in order to compare touristic destinations.…”

What Attracts Tourists? Destinations Competitiveness Management through Tourism Attractions and Attractiveness

“…Tanto Gearing et al (1974) quanto Ritchie e Zins (1978) mensuraram a atratividade turística baseados na análise dos atributos do destino turístico (Das et al, 2007). Já Hu e Ritchie (1993) basearam-se em sentimentos, crenças e opiniões pessoais sobre a capacidade percebida de oferecer satisfação em relação a suas necessidades.…”

“…Porém, para Cho (2008), poucos estudos investigaram os impactos da atratividade na intenção e comportamento dos turistas, o que mostra uma lacuna a ser explorada por outros estudiosos da área. Sobre a delimitação das pesquisas, Formica e Uysal (2006), Das et al (2007) e Cheng, Wu e Huang (2013) abordaram destinos únicos e seus aspectos específicos, enquanto Gearing et al (1974);Ritchie& Zins (1978); Oliani et al (2011) optaram por uma abordagem generalista para a mensuração da atratividade turística. Kim (1998) Fonte: Elaborado pela autora Quanto ao método, os estudos tendem a ser quantitativos (Gearing et al, 1974;Kim, 1998, Sultana et al, 2014 ou mistos (Ritchie & Zins, 1978, Formica & Uysal, 2006, Lee et al, 2010, Oliani et al, 2011.…”