Essential Functionalities for Commercial Internet Presence

Ferreira, André; Antunes, Francisco

doi:10.4018/978-1-5225-2599-8.ch022

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2021

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“…The objective is to send the most suitable information, with the most significant impact to the right target group. So that individuals able to apply for a role or decide to buy a product [1]. SM offers many opportunities to transfer information economically, with a small budget and low efforts compared with other channels.…”

Section: Introductionmentioning

confidence: 99%

Reasons of Individuals to Trust What They Read on Social Network Sites

Sander¹,

Teh

2021

Advances in Intelligent Systems and Computing

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The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual's decision, companies have to obtain an individual's trust successfully. This study aims to investigate what makes an individual trust what they read on social media (SM). Participants of this study are from Germany and United Kingdom (UK). A model is created and tested with regression analysis. That helps to identify the impact experience with social network sites (SNSs) on trust of information in SNSs. The practical outcome is to provide advice to companies whereby to communicate with potential clients to transfer their information successfully and trustworthy.

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Section: Introductionmentioning

confidence: 99%