Espectadores multipantalla. El sentimiento de los mensajes en Twitter durante los debates electorales

Agúero-Merino, Estefanía

doi:10.21308/recp.61.06

Cited by 1 publication

(2 citation statements)

References 18 publications

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“…Social networks play a key role in electoral campaigns both because of their social penetration and their particular 'echo chamber effect' (Larsson 2020;Jaráiz Gulías et al 2021;Rivera-Otero et al 2021a;Agüero-Merino 2023). This phenomenon, which has been extensively studied in the academic literature, alludes to its similarity to the acoustic phenomenon in which a sound is repeated when sound waves hit an obstacle.…”

Section: Emotions and Politics: A Storied Journeymentioning

confidence: 99%

“…All the more so in the context of generalized disinformation, much of which is fostered by social networks (Fernández and Rodríguez-Vigil 2019). In this sense, it seems appropriate to focus our analysis on X, formerly Twitter, as it is currently one of the most widely used tools and several studies in Spain have already shown that the transmission of emotional content on X is greater when talking about politics (Jaráiz Gulías et al 2021;Agüero-Merino 2023). The political parties in our analysis have been chosen as they represent extreme political positions on the ideological spectrum.…”

Section: Introductionmentioning

confidence: 99%

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Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León

Pérez-Castaños,

Ruiloba-Núñez

2023

Social Sciences

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In 2022, two regional elections were held that initiated a new electoral cycle in Spain. The first, in February, took place in Castilla y León where, for the first time, the extreme right-wing party, VOX, formed a coalition in a regional government with the right-wing Partido Popular, while, simultaneously, the extreme left-wing party Podemos was barely left with parliamentary representation. The second, in June in Andalusia, led to VOX increasing its representation by two seats and beginning its national level electoral growth; the far-left that was split in two parties, finding that the dynamic that began in Castilla y León also affected them as they lost 10 representatives. This article seeks to compare the emotional strategies of these extremist parties in the 2022 regional elections, focusing especially on leaders’ and parties’ communication strategies on X, formerly Twitter, during the electoral campaign. We expect to find differences between political parties but also between regions. To test this, we carried out an ‘X account content analysis’. We selected those accounts representing the candidates to the regional President and also the main political party accounts in the regions: namely VOX in both regions, Podemos in Castilla y León, and Adelante Andalucía and Por Andalucía in Andalusia.

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Section: Emotions and Politics: A Storied Journeymentioning

confidence: 99%