Erfolgsdeterminanten von Neuprodukten deutscher Hochtechnologie-Unternehmen

Success Factors of New Product Development: A Review of the Empirical Literature

“…Parry and Song 1994) and market introduction (e.g. Schmalen and Wiedemann 1999), has a positive effect on the success of new products (e.g. de Brentani 1989;Griffin 1997;Song and Parry 1996).…”

“…This refers to the quality of market research with reference to the understanding and evaluation of customer needs (e.g. Mishra et al 1995;Parry and Song 1994;Schmalen and Wiedemann 1999), the accurate prognosis of the market potential (e.g. Balbontin et al 1999;Maidique and Zirger 1984), the observation of the competition (e.g.…”

“…ß Blackwell Publishers Ltd 2002 Schmalen and Wiedemann, 1999 Project, n 40 Selection of successful and unsuccessful projects by respondents In this respect, only the work by Gruner and Homburg (1999) goes substantially further methodologically and substantively. In their work, the integration of customers is analysed on the basis of constructs that measure the interaction between customer and manufacturer in the different phases of the NPD process.…”

“…11 (2) The project leader has an obviously important role. S/he must demonstrate the necessary qualifications (Balbontin et al 1999), command sufficient authority (Schmalen and Wiedemann 1999) and be able to devote sufficient attention to the project (Cooper and Kleinschmidt 1995a). The authority of the project leader is reflected especially in the success with which s/he commands individuals from the various areas of expertise and in the manner in which the responsibility for decision-making is delegated to the project level.…”

“…Level of top management support (+, 3) Schmalen and Wiedemann, 1999 Project, n 40 Selection of successful and unsuccessful projects by respondents 1. Sufficient project resources (resources) Song and Parry, 1997 Project, n 1.400 3 success dimensions: 1.…”