“…According to Potts (2000, p.90), “the absence of—or difficulty in ‘achieving’ and ‘maintaining’— a robust ‘hard on’ in appropriate circumstances presents as a disastrous affliction in the male—an abnormality, a failure to stand up and be counted as a ‘real’ man.” In this context, many men experiencing erectile dysfunction (ED) never seek treatment for their condition, and those men who do often wait until their symptoms become too severe to ignore (Burns & Mahalik, 2007; Sand et al, 2008e). When men are willing to seek help, they are sufficiently motivated by their distress to entertain a wide range of potential treatments, including changes in diet and exercise, smoking cessation, cutting alcohol and drug use, periodontal treatment, herbs (e.g., red ginseng), acupuncture, natural hormones (e.g., DHEA) and amino acids (e.g., L-arginine), psychological counseling, prescription medications (e.g., Viagra), urethral suppositories, topical creams, testosterone replacement therapy, vacuum pumps, penile injection therapy, external penile prostheses, penile implants, vascular reconstructive surgery, stem cell therapy, platelet-rich plasma therapy, penile shockwave therapy, and penile transplants (Brubaker & Johnson, 2008; Burnett et al, 2020; Dong et al, 2019; Efesoy et al, 2018; Farook et al, 2021; Gurtner et al, 2017; Hatzimouratidis, 2007; Irfan et al, 2020; Ismail et al, 2019; Lau et al, 2008; Li et al, 2017, 2019; Mulhall et al, 2011; Punjani et al, 2018; Raina et al, 2007; Tsai et al, 2017; Ulloa et al, 2008; Walther et al, 2017; Wentzell et al, 2017).…”