“…First, text contains emotive content that may be useful in assessing sentiment in markets. There are several articles in mainstream journals that deal with this topic, both theoretical and empirical [for example, Admati and Pfleiderer, 2001, DeMarzo et al, 2003, Antweiler and Frank, 2004, Das and Chen, 2007, Tetlock, 2007, Tetlock et al, 2008, Mitra et al, 2008, Leinweber and Sisk, 2010.…”