“…only bridge the funding gap for the entrepreneurial ventures or social projects (Polzin et al, 2018) but also build customer awareness, receive feedback, and develop credibility with other potential investors (e.g., Belleflamme et al, 2014Belleflamme et al, , 2015Colombo et al, 2015;Crosetto & Regner, 2018;Hornuf et al, 2018;Mollick, 2016;Stanko & Henard, 2017). Also, considering the burgeoning demand for crowdfunding (Crosetto & Regner, 2018;Rey-Martí et al, 2019), there is a substantial need for new backers contributing to crowdfunding campaigns.…”