Equilibrium strategies of channel structure and RFID technology deployment in a supply chain with manufacturer encroachment

Zhang, Li-Hao; Tian, Lin; Chang, Lu-Yu

doi:10.1080/00207543.2021.1876943

Cited by 20 publications

(8 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Many scholars have explored the differing service levels that can benefit or disadvantage manufacturers’ decisions on the choice of online and offline sales channels, highlighting their effects (Alaei et al 2020 ; Yan et al 2020 ; Zhang et al 2021c ). Accordingly, Alaei et al ( 2020 ) analyzed how return policies affect a manufacturer’s decision to choose between reseller and marketplace channels.…”

Section: Systematic Literature Reviewmentioning

confidence: 99%

E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways

et al. 2023

View full text Add to dashboard Cite

Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufacturers’ perspective. Firstly, it provides relevant bibliometric insights into the ongoing research on the topic. Secondly, applying the bibliographic coupling methodology individuates 92 interconnected contributions published by 31 December 2021. Three different, albeit interconnected, thematic clusters are discovered and reviewed, revealing their focus on (a) strategic marketing issues around manufacturervsretailer conflict, (b) pricing policies and trade-offs among pricevsservices, and (c) operational interactions and strategies between supply chain members. Finally, after a systematic literature review the authors develop thirteen original research propositions concerning new research pathways and theoretical advancements to be designed and implemented.

show abstract

Section: Systematic Literature Reviewmentioning

confidence: 99%

E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways

et al. 2023

View full text Add to dashboard Cite

show abstract

“…, 2007; Sun and Gilbert, 2019), and the retailer will be also worse off (Li et al. , 2014; Zhang et al. , 2022a, b).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In addition, some studies further discuss supply chain's channel selection strategy under channel competition due to introducing a direct channel (Chen et al. , 2008; Zhang et al. , 2022a, b, c, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

“…We assume a fixed, positive encroachment cost F for the manufacturer, which represents the expenses for direct outlets, online websites, training and advertising, etc (Huang et al. , 2018; Zhang and Zhang, 2022; Zhang et al. , 2022a, b, c).…”

Section: Model Settingsmentioning

confidence: 99%

“…However, others have proposed single-product manufacturers may be worse by encroachment (Liu and Zhang, 2006;Arya et al, 2007;Sun and Gilbert, 2019), and the retailer will be also worse off (Li et al, 2014;Zhang et al, 2022a, b). In addition, some studies further discuss supply chain's channel selection strategy under channel competition due to introducing a direct channel (Chen et al, 2008;Zhang et al, 2022aZhang et al, , b, c, 2023. Different from the above literature, we explore the decision of manufacturer encroachment in a platform supply chain, in which the platform not only acts as a reseller, but also may act as an intermediary to connect the manufacturer and consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Quality differentiation with manufacturer encroachment: is first mover always an advantage for retail platform?

Zhou

Fan

Zhang

et al. 2022

IMDS

Self Cite

View full text Add to dashboard Cite

PurposeWith the development of e-commerce and mobile payment, platform sales become unstoppable, and many manufacturers also encroach on online market by establishing direct selling channels. Channel conflict intensifies in online market and quality differentiation and is widely used in business practice as an effective way to alleviate such a competition. The authors study a retail platform's sales strategy and interactions with an upstream manufacturer's encroachment strategy in this paper. Unlike most online marketplace and encroachment research, product quality selection is also engaged in the present research to capture the motivation above.Design/methodology/approachThe authors analyze a game-theoretical model that the platform as the first/second mover participates in strategic decision-making, and then jointly decides the product quality level with manufacturer.FindingsThe authors find that encroachment always profits the manufacturer and almost hurts the platform. Interestingly, the first-mover advantage can help the platform guide the manufacturer encroachment and promote a “win–win” situation when product quality level is relatively slight or obvious. Nevertheless, the second-mover advantage can help the platform alleviate the profit loss caused by encroachment when product quality level is moderate. Furthermore, suffered from encroachment loss, the platform can make a credible threat by sales termination to restrain manufacturer encroachment.Originality/valueThis paper innovatively explores the strategic interaction between manufacturer encroachment and quality differentiation in a platform supply chain, and further analyzes the first-mover advantage in this interaction, which fills the gaps of previous platform research and has great significances to enterprise production and operational decision in business practice.

show abstract

Strategic cooperation of live‐stream platform in e‐commerce

Wang

Guo

2023

Manage Decis Econ

View full text Add to dashboard Cite

Many live‐stream platforms (LSPs) have sought cooperation with e‐tailers or/and manufacturers. Considering the existing cooperation modes, we propose models to examine the optimal cooperation mode. Our study shows that the LSP benefits from cooperating with both firms. Moreover, the manufacturer profits from the LSP only cooperating with itself, while the e‐tailer may profit from the LSP only cooperating with itself or the manufacturer. The consumers benefit from the LSP only cooperates with one firm. We further consider the case where the manufacturer's LS channel is not inferior to the e‐tailer's channels and examine the equilibrium strategies for players and consumers.

show abstract

Equilibrium strategies of channel structure and RFID technology deployment in a supply chain with manufacturer encroachment

Cited by 20 publications

References 48 publications

E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways

E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways

Quality differentiation with manufacturer encroachment: is first mover always an advantage for retail platform?

Strategic cooperation of live‐stream platform in e‐commerce

Contact Info

Product

Resources

About