Two regions of the Epstein-Barr virus (EBV) genome together make up an element, oriP, which acts in cis to support plasmid replication in cells that express the EBV nuclear antigen 1 (EBNA-1). The two components of oriP are a region containing a 65-base-pair (bp) dyad symmetry and a region containing 20 copies of a 30-bp direct repeat. Here we show that the 30-bp family of repeats of oriP can function as a transcriptional enhancer that is activated in trans by the EBNA-1 gene product. In either EBV-genome-positive cells or in cells that express EBNA-1, the 30-bp family of repeats, when positioned in either orientation upstream or downstream, enhances expression of the chloramphenicol acetyltransferase (CAT) gene expressed from either the simian virus 40 early promoter or the herpes simplex virus type 1 thymidine kinase promoter. The extent of transcriptional enhancement varies with the promoter and cell type. This enhanced CAT expression reflects an increased level of CAT mRNA and does not result from amplffication of the plasmids expressing CAT. In addition, plasmids carrying the gene for resistance to hygromycin B and the 30-bp family of repeats yielded 10 to 100 times more hygromycin B-resistant colonies than the vector lacking the 30-bp family of repeats in both EBV-genome-positive cells and cells that express EBNA-1. EBNA-1 is known to bind to sequences within the 30-bp family of repeats (D. R. Rawlins, G. Milman, S. D. Hayward, and G. S. Hayward, Cell 42:859468, 1985), and these trans-and cis-acting elements together have at least two functional roles: (i) they are required for DNA replication dependent upon oriP, and (ii) they can enhance expression of genes linked to the 30-bp family of repeats of oriP.Epstein-Barr virus (EBV) is a human herpesvirus that infects B lymphocytes and transforms them into cells capable of indefinite proliferation in culture (for a recent review, see reference 31). B cells that have been transformed by EBV usually express nuclear antigens known as EBNAs and contain multiple copies of the EBV genome (35,41). In general, the viral genome is maintained as a supercoiled DNA plasmid of approximately 172,000 base pairs (bp) (2, 27). Three regions of the viral genome are known to be transcribed into poly(A)+ mRNA in transformed cells (1,45). One region codes for a 62,000-dalton membrane protein (11), and the two others code for the nuclear antigens 18,43). Little is known about the regulation of expression of these genes, and apart from the role of EBNA-1 in EBV plasmid replication (29, 48), little is known about the role of the other expressed EBV genes in B-cell transformation.A cis-acting element, oriP, isolated from the EBV genome, allows the replication and maintenance of recombinant plasmids in cells that express EBNA-1 (29,47,48 To characterize further the properties of this transcriptional enhancer element, we measured its activity in different cell types and its effect on RNA synthesis from two promoters, the SV40 early promoter and the herpes simplex virus type 1 thymidine...