1981
DOI: 10.1080/05695558108974567
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EOQ Formula under Varying Marketing Policies and Conditions

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1987
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Cited by 69 publications
(22 citation statements)
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“…Arcelus [6] allowed for a one-time discount in the model, and Abad [3] considered a problem with partial backlogging based on the impatience of customers in relationship to the waiting time. Other papers in this area include [1], [24], [93], [123], [131], and [133].…”
Section: 22mentioning
confidence: 99%
“…Arcelus [6] allowed for a one-time discount in the model, and Abad [3] considered a problem with partial backlogging based on the impatience of customers in relationship to the waiting time. Other papers in this area include [1], [24], [93], [123], [131], and [133].…”
Section: 22mentioning
confidence: 99%
“…Ladany and Sternleib (1974) discussed the effect of price variation on demand and consequently on EOQ. Subramanyam and Kumaraswamy (1981), Urban (1992), and Goyal and Gunasekaran (1995) developed inventory models incorporating the effect of price variations and advertisement on demand. Pal et al (2004) framed a marketing-oriented inventory model with three-component demand rate dependent on displayed stock level.…”
Section: Introductionmentioning
confidence: 99%
“…However, they did not consider the effect of advertisement. Subramanyam and Kumaraswamy (1981) considered an EOQ formula under varying marketing policies and conditions. Then, Urban (1992) extended it for a model of deterministic inventories by incorporating marketing decisions.…”
Section: Introductionmentioning
confidence: 99%