Environmentally friendly as a new dimension of product quality

Abstract

Purpose – The purpose of this paper is to extend the existing dimensions of product quality to cover ecological phenomena. It proposes adding a new dimension – environmentally friendly – to the existing dimensions of product quality in order to help solve environmental issues. Design/methodology/approach – The main focus of the literature review is on product quality dimensions. The authors discuss each dimension separately to clarify whether there is any consideration given to producing environmentally friendly products which can directly contribute to product quality dimensions. The population of this study was chosen from consumers, since their demands and expectations play a significant role in producing green products. A stratified sampling method was used and the sample size was selected according to the Morgan table of sampling. Factor analysis was conducted on the collected data to determine the underlying factors of product quality. Findings – The results indicate that consumers are more concerned about environmental issues in recent decades, and they responded that environmentally friendly is an important part of a product along with other dimensions of product quality which should be considered by manufacturers and producers. Originality/value – This research is one of the first studies which explores consumers’ opinions on the demand side to examine environmentally friendly capability as a new dimension of product quality.

Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product

“…The research is in line with the previous studies (Baruk and Iwanicka, 2015;Beneke et al, 2013;Kianpou et al, 2014;Tirelli and Martínez-Ruiz, 2014). However, the research has differences with some other studies.…”

“…There have been many studies associating product quality with customer's buying decision in terms of several different aspects (Baruk and Iwanicka, 2015;Beneke et al, 2013;Kianpou et al, 2014;Tirelli and Martínez-Ruiz, 2014). For example, Baruk and Iwanicka (2015) examined the effect of product quality on buying decision in Poland.…”

“…For example, Baruk and Iwanicka (2015) and Kianpou et al (2014) examined consumer's buying decisions related to product quality. Beneke et al (2013) examined buying decisions in terms of price.…”

“…The results showed a positive effect between product quality and buying decision. Furthermore, Kianpou et al (2014) examined product quality by incorporating environmental elements in Malaysia with the result that product quality is associated with buying decision. Similarly, Tirelli and Martínez-Ruiz (2014) investigated it in Spain involving 139 international student respondents, and they found that product quality is associated with buying decision.…”

“…For example, Baruk and Iwanicka (2015) and Kianpou et al (2014) examined the effect of product quality on buying decisions, while Beneke et al (2013) examined buying decisions associated with competitive pricing. The other researchers, such as Saaksarjavi andSamiee (2011) andCinomona (2016), examined the association of buying decision in terms of brand image.…”