“…Kantabutra and Punnakitikashem (2020) stress that the organizational design of a business should be modified to consider both internal elements, such as workplace settings, and external circumstances. The word "contingency" emphasizes the idea that one item depends on another or that one quality is impacted by another (Kriemadis et al, 2021). Hofer (1990) argued that by using a corporate strategy, firms can bridge the gap between managing internal resources and dealing with external entities such as customers, rivals, the social and economic environment, and suppliers.…”