“…Firms engage increasingly in collaborative, interfirm alliances to complement and supplement internal activities and to create a bridge with the external environment (Doz and Hamel, 1998;Faems, Janssens, Madhok, and VanLooy, 2008;Marino, Lohrke, Hill, Weaver, and Tambunan, 2008). Extant literature identifies several benefits of alliances, including a stronger competitive position through greater market power (Kogut, 1991), increased efficiencies (Ahuja, 2000), access to new or critical resources or capabilities (Lee, 2007;Rothermael and Boeker, 2008), new market entry, and new products (Lai and Chang, 2010).…”