Abstract:Traditionally environmental scanning for purposes of business planning was done in a compartementalized way in the sense that each influence was studied under the assumption that all other influences would remain constant. In a dynamic society where environmental change takes place at an accelerated pace, a total (integrated or holistic) approach to environmental scanning as the basis for business planning becomes necessary. This need will be demonstrated by way of examples in this paper in a twofold way. Firs… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.