Environmental Regulation, Optimal Choice Strategy of Innovation Activities and Enterprise Value in Tobacco Control Cities

Abstract

With the accelerating the pace of tobacco control legislation step by step, innovation is the primary driving force for development and we should pay attention to the construction of ecological civilization and unswervingly. In this context, tobacco production enterprises must carry out innovation activities. Based on the theory of value creation, this paper studies the relationship between the path of tobacco production enterprise innovation activities and enterprise value and the dynamic evolution process of enterprise innovation activities under the effect of environmental regulation from the perspective of theoretical deduction. The purpose is to provide an important reference for the choice of enterprise innovation activities, and at the same time enrich the theoretical research on the consequences of environmental regulation and the influencing factors of enterprise value. First, according to the process of value creation, the source of innovation results and the choice of strategies are studied to provide theoretical support for the primary link of tobacco production enterprise innovation activities. Second, study the application product types of innovation achievements and provide the selection basis for the important links of tobacco production enterprise innovation activities. Third, from the perspective of evolutionary economics, the equilibrium dynamic evolutionary game process between government environmental regulation and tobacco production enterprise innovation efficiency and innovation effect is discussed.