Environmental Protection in the Light of Islamic Da‘Wah: Purposes and Values

Khayat, Moustafa Hassan Mohamed El; Al-Shafi'i, Mohammed Muneer'deen Olodo; Yusof, Zawawi bin; Mansor, Nor Salimah Binti Abu

doi:10.6007/ijarbss/v9-i2/5520

Cited by 1 publication

(2 citation statements)

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“…Qur'an contains numerous guidelines about our treatment of the earth and the rest of God's creation. Environmental pollution through the dumping of toxic JIMA 14,1 elements is forbidden in Islamic law (Khayat et al, 2019). Allah says in Surah al-Baqarah verse 222 of depuration generically: "Allah loves those who are constantly repentant and loves those who purify themselves."…”

Section: Theoretical Backgrounds 21 Green Brandmentioning

confidence: 99%

“…And if you [must] turn away from the needy awaiting mercy from your Lord which you expect, then speak to them a gentle word and do not make your hand [as] chained to your neck or extend it completely.” Qur’an contains numerous guidelines about our treatment of the earth and the rest of God’s creation. Environmental pollution through the dumping of toxic elements is forbidden in Islamic law (Khayat et al , 2019). Allah says in Surah al-Baqarah verse 222 of depuration generically: “Allah loves those who are constantly repentant and loves those who purify themselves.” A closer look at the Qur’an and Prophetic hadith reveals a set of principles that point to a rich reservoir of environmental ethics with far-reaching socioeconomic and political ramifications (Kamali, 2010).…”

Section: Theoretical Backgroundsmentioning

confidence: 99%

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Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude

Salehzadeh¹,

Sayedan²,

Mirmehdi

et al. 2021

JIMA

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Purpose Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations. The purpose of this paper is to evaluate the effect of green brand image, trust and attitude on green brand love among Muslim consumers. Design/methodology/approach In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 201 consumers of various automobile brands in Isfahan, Iran. Structural equation modeling is used to test the research hypotheses. Findings The findings show that green brand image has a significant direct effect on green brand attitude, love and trust. In addition, the results indicate that green brand attitude and trust have a significant direct effect on green brand love. Practical implications Considering the importance of the issue of automobility and environmental harm, this paper offers new insights to marketing managers of the automotive industry in Iran. Originality/value This study is among the first to explore the effect of green brand image, trust and attitude on green brand love.

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Section: Theoretical Backgrounds 21 Green Brandmentioning

confidence: 99%

Section: Theoretical Backgroundsmentioning

confidence: 99%