“…This controversy has been solved by theoretical arguments that point to the presence of market failures, behavioural and organizational constraints that prevent firms from recognising (and taking full advantage of) opportunities related to environmental practices with profit-increasing potential (Ambec and Barla, 2006;Ambec et al, 2013;Gabel and Sinclair-Desgagnè, 1998;Lanoie et al, 2011). 1 Within the PH framework, the relation among environmental regulation, environmental protection, innovation and economic competitiveness has been investigated by several empirical studies (Ambec and Barla, 2006;Ambec et al, 2013;Iraldo et al, 2011;Koźluk and Zipperer, 2013). Although they do not reach consensus, relatively to the strong version of the PH, extant contributions consider different types of effects, including the impacts on productivity and international competitiveness.…”