“…Their model suggests that businesses can evolve from an initial rejection phase to become a transformative and sustainable organization. Similar ideas of an evolving engagement have been proposed in studies explaining the greening of businesses (Gunningham et al, 2003;Ormazabal, Sarriegi, Rich, Viles, & Gonzalez, 2020;Post & Altman, 1992;Winn & Angell, 2000), sustainable initiative adoptions (Yuan, Bao, & Verbeke, 2011), sustainable supply chain management practices (Grosvold, Hoejmose, & Roehrich, 2014;van Bommel, 2011;Villena & Gioia, 2018), the deployment of management tools (Baumgartner, 2009;Baumgartner & Ebner, 2010;Gond et al, 2012) or general perceptions of business sustainability (Bansal, 2005;Benn et al, 2014;Ivory & MacKay, 2020;Landrum, 2018;Maon, Lindgreen, & Swaen, 2010;Valente, 2012;van Marrewijk, 2003).…”