“…Similarly, research on ethical behavior in organizations discusses the ‘moral motivation’ of employees (Treviño et al ., ). Although personal predispositions are theoretically expected to play an exceptionally important role in explaining pro‐environmental behavior within companies (e.g., Ramus and Killmer, ; Scherbaum et al ., ; Tudor et al ., ; Gadenne et al ., ; Vazquez Brust and Liston‐Heyes, ), the literature only sporadically includes personal moral obligations in a systematic way (for an exception see Flannery and May, ). We think that this is a serious omission, especially within the context of explaining VPBE, for the following reasons.…”