“…Moreover, this action might make firms more competitive with the satisfaction, and so, support of especially 'green stakeholders'. In other words, environment focused innovation would lead firms better positions in business life (Davis, 1991;Dresner, 2001;Hart, 1995Hart, , p. 1002Jose, 1996;Kallio & Nordberg, 2006;Lessem, 1991, p. 1;MacNeill et al, 1991;Taylor, 1993;Warford, 1989).…”