Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries

Abstract

Environmental awareness and changing attitudes toward "green consumption" are becoming evident in emerging countries' markets. Using an extended theory of planned behavior, this paper aims to examine emerging countries' business students' intentions to purchase green vehicles. Stratified random sampling was used to select study participants, and data were collected through face-to-face interviews. Results revealed that environmental knowledge and awareness have a significant influence on business students' favorable attitudes toward green vehicles. Further, a significant association between attitudes toward green vehicles, perceived behavioral controls, and intentions to purchase green vehicles was observed. Findings serve to inform managers and policy makers who are formulating strategies for maximizing value creation in an era of increasingly environmentally aware consumers in emerging markets. Ultimately, this policy will help to promote green technology initiatives, and encourage higher rates of adoption of eco-friendly vehicles in emerging countries.

Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

“…Furthermore, based on the results, health consciousness, environment awareness, and the subjective norm are proven to influence consumer attitude and purchase intention toward organic foods in China. This finding corroborates the findings of Mohiuddin et al [25], and Teng and Wang [36]. Retailers should pay close attention to the benefits of organic foods, in order to be successful in encouraging consumers to purchase organic foods.…”

“…According to Biel and Thøgersen [24], attitude is regarded as a central predictor of consumers' intention to buy organic foods, which is due to significant factors, such as environmental friendliness, animal health, and personal wellbeing. While many external factors (e.g., subjective norms and marketing communications) influence organic food consumption [9], internal factors mainly concern environmental awareness, health consciousness, and price perception [25,26]. Based on a review of former studies, these studies deliberated particular factors that are likely to influence attitudes, and proposed hypothesis based on each concept.…”

“…According to Ajzen and Fishbein [9], Mohiuddin et al [25], and Oroian et al [26], consumers' behavior concerning organic foods is driven by external factors (e.g., subjective norms and marketing communications) and internal factors (environmental awareness, health consciousness, and price perception), thus, this study formulated a conceptual framework. The main intention of this research is to explore whether or not the mediation of internal factors (environmental awareness, health consciousness, and price perception) and external factors (subjective norm and marketing communications) could impact consumer intention to purchase organic foods.…”

Adherence to Urban Agriculture in Order to Reach Sustainable Cities; a BWM–WASPAS Approach

“…Then, as demonstrated in Table 6, the values of δ 2 (Q (1) i ) and δ 2 (Q (2) i ) were also calculated by Equations (8) and (9). Finally, by computing the values of λ using Equation (7) and obtaining the values of Q i using Equation (6), the final ranking of alternatives is as shown in Table 7. It is obvious that the closer the value of Q i is to 1, the greater the adherence it suggests to the urban agriculture policies by the cities.…”

“…Green and sustainable cities have clean air, clean water, and clean streets. They also encourage green behavior, such as the use of public transport, and their environmental degradation is relatively low [5,6]. One of the most important factors affecting the sustainability of cities is their management in the field of agriculture.…”