Environmental Factors Influence on Mobile Learning Business

Abstract

Problem statement: Recently, there has been growing interest in m-learning consequently emerging m-learning technology is promising technological and educational business. Nevertheless, m-learning is a new business and the different actors are still trialing by ways of a diversity of business models to overcome in able to achieve a sustainable and profitable place in this market. Numbers of mlearning products providers do not succeed in supplying m-learning products. In this situation not only a suitable business model is vital but also environmental and external factors have impact on mobile learning business model. Overall objective of this study was to survey the business model framework of m-learning with effect of external and environmental factors. Approach: Methodical approach was based on a classification of m-learning actors and its environmental factors. Based on this, we analyzed case studies description and developed main environmental factors that constitute the m-learning environment. Factors were summarized in morphological boxes and then through out its three steps result came up. Results: The results indicated technology, market and regulation are three major environmental factors which were forcing m-learning business model and business model should react to changes of these three factors to keep sustainable business. The research further argued the external factors of m-learning environment in order to understanding and developing the m-learning business and the ways these factors influence the business model of m-learning as well. Conclusion/Recommendations: M-learning business is based on many factors such as technology, changes in society, educational drivers, demand for flexible learning and the new learning paradigm but only three major drivers(technology, market and regulation) had considerable effect on m-learning business model and should be taken into account as a result if they change business model should be changed.

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