“…In order to investigate hedonic impressions elicited by olfactory stimuli, functional MRI has been used with increasing frequency during the last decade (Fulbright et al, 1998; Royet et al, 2000; Zatorre et al, 2000; Bensafi et al, 2002b; Jacob et al, 2003; Rolls et al, 2003; Konstantinidis et al, 2006; Grabenhorst et al, 2007; Knaapila et al, 2007, 2008; Lapid et al, 2008; Katata et al, 2009; Kermen et al, 2011). Olfactory-visual cross-modal phenomena may be approached by studying the effect of olfaction on visual cues, or vice versa, the effect of vision on olfactory processing, or by simultaneous presentation of both odors and images.…”