Environmental education of the elderly – towards an active, inclusive and trust-based ecosystem

Przywojska, Justyna; Podgórniak-Krzykacz, Aldona; Warwas, Izabela

doi:10.1080/13511610.2022.2134984

Cited by 1 publication

(2 citation statements)

References 65 publications

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“…However, several studies have concluded that older adults have more conscientious and positive attitudes toward environmental issues (Peluso et al. , 2021; Przywojska et al. , 2023).…”

Section: Resultsmentioning

confidence: 99%

“…As mentioned previously, younger people are more environmentally conscious (Gomes et al, 2023;Mandi� c et al, 2023;Yoon and Park, 2021). However, several studies have concluded that older adults have more conscientious and positive attitudes toward environmental issues (Peluso et al, 2021;Przywojska et al, 2023). It is difficult to draw a general conclusion regarding the relationship between age and environmental awareness amid these two conflicting claims.…”

Section: Discussionmentioning

confidence: 97%

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Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Kato,

Endo,

Fujiwara

et al. 2023

APJML

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PurposeAs a measure against plastic waste, Coca-Cola and Evian have begun introducing label-free plastic bottles. Food labels have long been recognized as an important marketing tool, but there is a lack of research on label-free products. To address this gap, this study examined the influence of label-free design on product attractiveness in the Japanese green tea market.Design/methodology/approachIf existing products are used in an experiment, respondents would be subject to brand image bias. Hence, by mechanically combining the main design elements (cap shape, bottle style, decoration line, logo and label) with an orthogonal array, the conditions for bottles with and without labels are completely aligned. The authors conducted an online survey and applied the chi-square test to the attractiveness of 18 designs presented in random order.FindingsLabel-free designs were more attractive to consumers than labeled designs. The effect was higher among female, middle-aged and older adults; those with higher annual income and low-frequency purchasers.Practical implicationsPractitioners should adopt a label-free design that can satisfy both environmental considerations and customer value. It would be a formidable challenge to change the longstanding emphasis placed on label design, but this study demonstrates the value of doing so.Originality/valueThis is the first study in the package design literature on the advantages of label-free plastic bottles. The authors also applied an orthogonal array used for many years to optimize objective numerical values in marketing research.

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“…However, several studies have concluded that older adults have more conscientious and positive attitudes toward environmental issues (Peluso et al. , 2021; Przywojska et al. , 2023).…”

Section: Resultsmentioning

confidence: 99%