Environmental dispositions and customer response to store atmospherics

Grossbart, Sanford; Hampton, Ronald D.; Rammohan, B.; Lapidus, Richard S.

doi:10.1016/0148-2963(90)90030-h

Cited by 95 publications

(61 citation statements)

References 29 publications

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“…At variance with the results of this study, earlier studies on retail atmospherics tend to support the view that crowding has a negative infl uence on consumer evaluations of the shopping experience (Turley and Milliman, 2000). Crowding has a negative impact on browsing and comparison shopping, some purchases, postponed shopping, going to another shop (Grossbart et al, 1990) and quality perceptions (Wakefi eld and Blodgett, 2002) seen in Turley and Milliman (2000). This view is supported by Hsieh (2011) andGraa et al (2014).…”

Section: Discussionmentioning

confidence: 99%

Untitled

2017

JMCBEM

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Section: Discussionmentioning

confidence: 99%

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2017

JMCBEM

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Section: Discussionmentioning

confidence: 99%

“…Crowding can result in some discomfort among customers depending on their level of tolerance and the number of shelves, furnishing, and inventory that might impinge on smooth navigation within the store area. In the case of excessive crowding, customers fi nd it diffi cult to move around the store, thereby blocking their perceived shopping goal (Grossbart et al, 1990).…”

Section: Introductionmentioning

confidence: 99%

“…Availability of air cooling systems increases customer's exploratory tendencies within a retail store environment. (45)(46)(47)(48)(49)(50)(51)(52)(53)(54)(55)(56)(57)(58)(59)(60)(61)(62) These factors have the potential to change shoppers' emotional experiences such as anxiety, lack of interest, foul mood and uneasiness in a public place (Grossbart et al, 1990).…”

Section: Introductionmentioning

confidence: 99%

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In fl uence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment

Alakwe¹,

Okpara²

2017

JMCBEM

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This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most signifi cant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the design, ambient and social cues in big shopping malls and buyer purchase behaviour. A quantitative and deductive approach is adopted. Data collection is through a survey, and the principal research instrument is the questionnaire. Results reveal that retail atmospherics exert some signifi cant infl uence on shopper purchase behaviour. Empirical analysis indicates that retail atmospherics account for 34% of shopper purchase behaviour and that design cues are the most signifi cant predictor of shopper purchase decision followed by ambient cues. Social cues do not exert any infl uence on purchase decisions. A 'moderation' and 'mediation' analysis revealed that though design and ambient cues infl uence purchase decisions independently, the interaction effect on each other is not signifi cant. Consequently, there is a need to understand why social factors do not play a role in purchase behaviour. More importantly, there is the need to identify and understand other factors that account for the balance of 66% in shoppers' buying behaviour. Such a study might focus on factors such as pricing, sales promotion, loyalty programmes and other psycho-social factors which may work as key infl uencers in customers purchase decisions. For practical purposes, the focus should be on the design and ambient cues in the conceptualisation, development, and management of large retail stores. JEL classifi cation: M30, M300

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“…Some authors locate the atmosphere within the stimulus (Grossbart, Hampton, Rammohan et al, 1990;Turley & Milliman, 2000;Tombs & McColl-Kennedy, 2003;Yani-de-Soriano & Foxall, 2006;Rayburn & Voss, 2013). Babin & Attaway (2000, p. 91) even speak about the "physical atmosphere".…”

mentioning

confidence: 99%

Conquérir des nouvelles frontières dans la recherche sur les atmosphères des magasins : qualités cinétiques et synesthésiques

Julmi¹

2016

ambiances

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Environmental dispositions and customer response to store atmospherics

Cited by 95 publications

References 29 publications

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Untitled

In fl uence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment

Conquérir des nouvelles frontières dans la recherche sur les atmosphères des magasins : qualités cinétiques et synesthésiques

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