Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms

Ting, Chung Te; Hsieh, Chi Ming; Chang, Hsiao Ping; Chen, Han-Shen

doi:10.3390/su11030819

Cited by 79 publications

(59 citation statements)

References 50 publications

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“…However, lack of civilian awareness related to cosmetics usage causes a significant healthcare risk, especially in developing countries [51]. According to the theory of planned behavior (TPB), behavioral intention has three factors: Attitudes towards a behavior, subjective norms, and perceived behavior control (PCB) [52].…”

Section: Green Aspects Of Consumer Behavior Related To Cosmetics Purcmentioning

confidence: 99%

Green Consumer Behavior in the Cosmetics Market

2019

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Consumers and producers are becoming more open to the usage of natural cosmetics. This can be seen in them using a variety of natural cosmetic resources and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found within both the producers’ and the consumers’ behavior. Our research supports that green or natural products’ role in the cosmetics industry is getting more and more pronounced. The role of science is to determine the variables suggesting the consumer to change to natural cosmetics. The primary aim of our research is to find out to what extent the characteristics of the consumption of organic foods and natural cosmetics differ. We would like to know what factors influence consumer groups when buying green products. The novelty of the analyses is mainly that consumers were ordered into clusters, based on consuming bio-foodstuffs and preferring natural cosmetics. The cluster analysis has multiple variables, namely: Consumer behavior in light of bio-product, new natural cosmetics brand, or health- and environmental awareness preferences. The data was collected using online questionnaire, exclusively in Hungary during April–May of 2018. 197 participants answered our questions. The results of descriptive statistics and the cluster analysis show that there are consumers who prefer natural cosmetics, whereas some of them buy traditional ones. A third group use both natural and ordinary cosmetics. The results suggest that on the market of cosmetic products, health and environmental awareness will be a significant trend for both producer and consumer behavior, even in the future. However, it will not necessarily follow the trends of the foodstuffs industry, as the health effect spectrum of cosmetics is far shorter. In the future, the palette of natural cosmetics will become much wider. The main reason for this will be the appearance of green cosmetics materials and environmentally friendly production methods (mostly for packaging). The consumers will also have the possibility to choose the ones that suit them the most.

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Section: Green Aspects Of Consumer Behavior Related To Cosmetics Purcmentioning

confidence: 99%

Green Consumer Behavior in the Cosmetics Market

2019

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“…The previous literature described that researchers have used the theory of planned behavior (TPB) to investigate individuals' green behavior in different fields [14,[39][40][41][42]. Wach and Wojciechowski [43] adopted TPB to investigate the entrepreneurial intentions of students in Poland.…”

Section: Green Entrepreneurship and Push-pull-mooring (Ppm)mentioning

confidence: 99%

Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Zhou

Anwar

et al. 2020

IJERPH

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Climate change and environmental degradation have negatively affected the sustainable development of mankind. The “green” concept has been gradually accepted by the public, thereby strongly promoting “green” business forms and social innovation. This study adopts related information and technology knowledge and experience and warm glow (altruistic value) for business initiatives as push factors, market opportunity (MO) and personal innovativeness (PI) in technology as pull factors, and institutional theory (regulatory support and normative support) as mooring factors. These factors are employed to analyze the switching intentions of individuals toward green entrepreneurship, which is a new persuasive psychological model based on Push–Pull–Mooring model (PPM). The survey questionnaires are collected from a total of 1562 respondents through WeChat in mainland China. The study findings present all variables that significantly affect individuals’ switching intentions toward green entrepreneurs. PI exhibits the most significant impact on intention of individuals toward green entrepreneurship, while the interaction between the mooring factor and MO on switching intentions to green entrepreneurship is relatively weak. Finally, the study contributes theoretical and practical implications for increasing intentions toward green entrepreneurship.

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“…In other words, regions with better institutional environments have less corruption, less excessive government intervention (for example, officials interfere in the allocation of corporate resources for their own benefit), and more developed financial markets, all of which are conducive to improving the environmental performance of enterprises and giving full play to the effect of CER. In addition, the increase in consumers' environmental awareness makes environmentally friendly enterprises more favored by consumers [14,15]. Therefore, this paper focuses on the impact of CER on investment efficiency and the moderating role of the institutional environment and consumer environmental awareness in this impact.…”

Section: Introductionmentioning

confidence: 99%

Impact of Corporate Environmental Responsibility on Investment Efficiency: The Moderating Roles of the Institutional Environment and Consumer Environmental Awareness

2019

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The increasingly serious destruction of the natural environment represents a great threat to the sustainable development of human beings and the earth. Under pressure from the government and public opinion, companies must assume environmental responsibility; however, there is no conclusion on whether corporate environmental responsibility is beneficial to companies. From the perspective of investment efficiency, this paper collects panel data from Chinese listed companies from 2011 to 2016 to discuss the impact of corporate environmental responsibility on investment efficiency and the moderating role of the institutional environment and consumer environmental awareness. The results show that corporate environmental responsibility can significantly positively affect investment efficiency, but this effect is not a short-term effect; it needs time to play a role. Second, in regions with a good institutional environment, corporate environmental responsibility has a more significant impact on improving investment efficiency. Finally, with the improvement of consumer environmental awareness, companies that assume environmental responsibility can address underinvestment. The research in this paper supports stakeholder theory, indicating that corporate environmental responsibility is not “selfless dedication”. In addition, the research results of this paper are robust and not subject to endogenous influences.

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Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms

Cited by 79 publications

References 50 publications

Green Consumer Behavior in the Cosmetics Market

Green Consumer Behavior in the Cosmetics Market

Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Impact of Corporate Environmental Responsibility on Investment Efficiency: The Moderating Roles of the Institutional Environment and Consumer Environmental Awareness

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