“…Some of these studies (e.g., Horobin & Long, 1996;Kasim, 2009;Leslie, 2007;Vernon, Essex, Pinder, & Curry, 2003) stress that though most hoteliers perceive the adoption of environmental practices favorably, they have limited awareness and an unclear understanding of the specific dimensions involved in these green practices. Even in the cases in which positive attitudes toward protecting the environment were adopted, these were usually guided by the generation of lower costs and/or higher revenues (Penny, 2007;Stabler & Goodal, 1997). Some scholars highlight the situation-specific role of both country (e.g., geo-political, socio-cultural, economic) and personal (e.g., educational background, environmental expertise, nationality) factors in shaping green attitudes in the hotel sector (Bohdanowicz, 2005(Bohdanowicz, , 2006Leslie, 2007;Rivera & De Leon, 2005;Tzshentke, Kirk, & Lynch, 2008).…”