“…They are even willing to pay more when buying green products in comparison to alternative ones. Several studies discuss these issues relating to different industries and types of green products, for example to organic food, (Katt and Meixner, 2020;Ricci et al, 2018), green energy, (Hartmann and Apaolaza-Ibáñez, 2012;Sangroya and Nayak, 2017), green automotive (Chowdhury et al, 2016;Jaderná and Přikrylová, 2018), green cosmetics (Liobikienė and Bernatonienė, 2017), green building (Alsulaili et al, 2020;Zuo and Zhao, 2014) and others. There are also different studies about consumers' behaviours and attitudes towards green products in the textile and apparel industry referring to clothing made from eco-friendly fibre or recycled materials (Fletcher, 2012;Perry and Chung, 2016) and eco-fashion (Jin Gam, 2011;Niinimäki, 2010;Park, 2012).…”