“…SWC practices are traditionally implemented through regulatory and investment mechanisms (Christensen & Norris, 1983; de Graaff, Aklilu, Ouessar, Asins‐Velis, & Kessler, 2013) funded by Governments and Non‐Governmental Organizations such as USAID, World Bank, FAO/UNDP and WRI (de Graaff et al, 2013; Graaff, 1996; Sinukaban, 1999; World Bank, 2010), but interest in market‐based approaches (Wunder, Engel, & Pagiola, 2008) is growing. Market‐based approaches apply a price to SWC practices, using techniques such as 'environmental accounting' (Veiga, Calvache, & Benitez, 2015; Weber, 2018) or 'beneficiary pays' schemes (Boisvert, Méral, & Froger, 2013) that depend fundamentally on evaluating the effectiveness and monetary value of SWC implementation. Although market‐based approaches may be essential to upscaling SWC, missing, incomplete or low quality monitoring of SWC performance remains a pervasive barrier to their adoption (Dile et al, 2018; Kassie, Köhlin, Bluffstone, & Holden, 2011; MEA, 2005; Mekuriaw, Heinimann, Zeleke, & Hurni, 2018; Zimale et al, 2017) and upscaling (Naeem et al, 2015).…”