“…The elements of these relationships include trust, respect, loyalty, common background and experience and shared social contexts (Morton et al, 2006). The literature on small business and entrepreneurship is replete with studies examining the valuable role played by family and friends as a support system of MSMEs (Morrison, 2000;Cooke, 2001;Anderson, Jack & Dodd, 2005;Luo, Zhuo & Liu, 2005;Arinaitwe, 2006). Results of many studies converge on conclusions that family and friends offer insights or examples on how to manage a business based on their own experiences (i.e., role modeling), psycho-emotional and financial support, and referral to other sources of inputs to business operation.…”