Entrepreneurship Marketing Development Model To Improve SMEs Economic Performance In Semarang
Cicik Harini,
Novita Rahmayuna
Abstract:The empowerment of SMEs (micro small and enterprises) in the midst of globalization and high competition with ASEAN Economic Community (MEA) is expected to be an opportunity to exploit ASEAN regional policy in order to develop market as market player as its market. SMEs (micro small and enterprises) should be able to face various challenges, such as increasing product and service innovation, human resource and technology development, and expanding marketing. Marketing is a fundamental issue for small entrepren… Show more
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