“…The field-specific illusio imposes a worldview which is seen as commonsense and therefore fundamentally legitimate by the field's players. In this context, for example, entrepreneurs feel compelled to demonstrate a particular set of values and beliefs in order to legitimize themselves in the field, for example, demonstrating their entrepreneurial powers to succeed, their ability to present themselves as "innovative self" (Betta, Jones, and Latham 2010), their self-reliance and ambition together with a dislike for institutional and bureaucratic environments, and an aspiration to lead (Goss et al 2011;Rindova, Barry, and Ketchen 2009). Their attachment to the notion of "enterprising self" reveals itself in adherence to traditional conceptualizations of entrepreneurial ethos.…”