“…Organization-creation is an expression of social creativity that transforms ‘potentiality’ into new organizational forms within established organizations (Farias et al, 2019; Hjorth, 2004, 2005; Hjorth & Reay, 2022). Potentiality refers to the ‘virtually new’ – that is, the not yet actualized – that allows organizations to differentiate themselves from other organizations (Hjorth, 2014; Hjorth & Reay, 2022); for example, through the development of alternative (Redmalm & Skoglund, 2022; Skoglund, Redmalm, & Berglund, 2020) or social (Berglund & Skoglund, 2015; Calás et al, 2018; Dey & Steyaert, 2010, 2012) entrepreneurship that contributes to value for society (Farias et al, 2019; Rindova, Barry, & Ketchen, 2009). As Steyaert and Katz (2004) note, entrepreneurship is about ‘introducing innovative thinking, reorganizing the established, and crafting the new across a broad range of settings and spaces and for a range of goals such as social change and transformation far beyond those of simple commerce and economic drive’ (p. 182).…”